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Meet the New IBM Champions for Power Systems

Learn how the newest IBM Champions are sharing their time and talents with the Power Systems community.

Pixelated cityscape in blue against a white background.

Horacio Alfredo Benedicto

IT manager, Compañía de Seguros El Norte S.A.

How I promote Power Systems servers // I participate in IBM communities, post on LinkedIn, and share and write articles. I also post on my social networks the news of Power Systems that's reported in IBM events, such as Think and IBM Systems Technical University (TechU).”

My favorite thing about the platform // What I like most is their security, strength and independence from technology. Their unique level of storage was, and remains, a wonderful thing. 

Alfred Freudenberger 

SAP HANA infrastructure SME, ASI Consulting LLC

How I promote IBM Power Systems servers // I tweet, have a blog (saponpower.wordpress.com), speak at IBM TechU regularly and conduct lunch-and-learn sessions on behalf of IBM Business Partners.

My favorite thing about the platform // Outstanding reliability and built-in virtualization make it the most resilient and flexible enterprise system on the market.

Outstanding reliability and built-in virtualization make it the most resilient and flexible enterprise system on the market.
Alfred Freudenberger

Rudi van Helvoirt

Technical director, van Helvoirt Automatisering

How I promote Power Systems servers // I’m on the board of COMMON Netherlands and also a member of the Common Europe Advisory Council (CEAC). I’m part of building the agenda committee and I speak frequently at COMMON Netherlands events, the annual COMMON Europe Conference and the BeNeLux Power event. Last year, I also had the privilege to be a speaker at the annual i-UG event in the U.K. 

My favorite thing about the platform // I like the people behind and in front of IBM i, CEAC and COMMON Netherlands members, our customers and the people I meet at all of the events. Some of them, I see as good friends.

I like the people behind and in front of IBM i, CEAC and COMMON Netherlands members, our customers and the people I meet at all of the events.
Rudi van Helvoirt

Mats Lidström

Chief architect, Apper Systems AB

How I promote Power Systems servers // I’m the president of COMMON Sweden, member of CEAC, a speaker at conferences, a teacher for new IBM i developers, mentor for new colleagues, and active on social media.

My favorite thing about the platform // My favorite thing about the Power Systems platform and IBM i, is how they evolve year-to-year to secure the investments that customers have made, and they open up new possibilities with every new release that comes.

Jose Luis Ortega Diazgranados

Power Systems and analytics consultant, Tigo

How I promote Power Systems servers // Besides my work duties, I’m an adjunct university professor. Last year, I gave an introduction for enterprise computing class, using AIX®. In addition, I’ve been a speaker at TechU events over the last few years for Power Systems, storage and performance topics. Finally, I’ve written articles for ibmsystemsmag.com. 

My favorite thing about Power Systems // I love all of the cutting-edge features that contribute to the reliability, resilience and performance of the Power Systems platform. With all of the functions available, customers can be prepared to face the new challenges presented by their industries.

Dana Rafiee

Senior advisor for IT business process improvement, Destiny Corporation

How I promote Power Systems servers // As a business and technology consulting firm, we work with clients who want optimal performance, stability and knowledge about their analytics environments. We design target state architectures that achieve their goals, along with migration services to help them get there.

My favorite thing about the platform // We and our clients love IBM’s support of SAS software on Linux on POWER and AIX. There is no other platform available on the market in its class.

We and our clients love IBM's support of SAS software on Linux on POWER and AIX.
Dana Rafiee

Udo Sachs

Head of Competence Center Power Systems, SVA GmbH

How I promote Power Systems servers // I’ve been organizing events in Germany for Power clients since 2004, where I’m the moderator and speaker myself. I have, and will be, a speaker at various IBM events. I’ve organized and participated in user feedback sessions and helped produce "SVA Automotive Advanced Services," a video where I speak about AC922 and Watson® Machine Learning Accelerator (WMLA).

My favorite thing about the platform // I appreciate that IBM is always trying to build advantages into the Power architecture to improve and accelerate a solution. Another selling point is the availability and stability. Just recently, a customer decided against x86 and for IBM Power on a very large SAP HANA database because of better availability. We were able to implement seven Power E980 systems for the customer. This is a fantastic success story.

I appreciate that IBM is always trying to build advantages into the Power architecture to improve and accelerate a solution.
Udo Sachs

Pete Massiello // president, iTech Solutions Group and Lifetime Champion

What do you do to promote the Power Systems platform? I speak all over the world, helping other IBM i professionals learn about the system administration. I write monthly newsletters and blogs, and I make myself available to help others get the most from their machine.

What is iTech doing on Power Systems that’s innovative? We’re building out the infrastructure for so many customers, helping them upgrade their OS level or installing new hardware to help them position themselves for the future.

How do you see the use of Power Systems evolving or changing in your job? It has already changed my job for the better. It’s a great platform to work and support.

What OS do you work on? IBM i—is there anything else? 

Why is using Power Systems ideal in your industry? Power Systems with IBM is the best combination in the industry, and it’s great to be able to sell such a solid solution. You’re only as good as what you sell, and selling Power Systems with IBM i makes us better.

What are some lessons you’ve learned over the course of your career? You can learn from everyone in the organization no matter who they are. That’s why one of my favorite things to do is talk with customers. Learning about what they’re doing, how they’re using the platform and the various little tricks they have picked up during their careers.

Tommi Sihvo

Lead service architect, TietoEVRY

How I promote Power Systems servers // We’re always seeking new solutions on Power that would bring add-on value, cost savings and other benefits to keep our customers satisfied with our service. We promote IBM solutions, both internally and externally to our customers. I also follow and share posts on social media, like LinkedIn forums, to raise awareness.

My favorite thing about Power Systems // It has a special, unique character. IBM always has new innovations that keep interest on high level. I have been working with Power Systems for nearly 20 years and every day, there’s something new that raises my interest. That’s the coolest thing.

Antony Steel

Singapore CTO and founding director, Systemethix

How I promote Power Systems servers // I assist labs that are testing new features, present at conferences, keep active in user communities, promote Linux and dabble with Spark, PowerAI and H2O on Power. I’m also active in the PowerHA® community (from SSR through to Enterprise Edition).

My favorite thing about the platform // Virtualization—the ability to pack, manage and move so many different workloads.

Virtualization—the ability to pack, manage and move so many different workloads.
Antony Steel

Nuttee Udomsirirat

Senior vice president, Global Technology and Operations, Bank of America

How I promote Power Systems servers // I maintain SAP

eLedger Infrastructure Solutions, SAP HANA Servers and SAP Db2® servers for Bank of America.

My favorite thing about the platform // It’s a next-generation platform tuned for flexibility, resiliency and performance. There’s an advantage with Capacity on Demand. This system can grow along with our environment at Bank of America. It allows us to be billed only for the server resources that we are using at the time. We might have 64 cores, but we’re only billed for 32 if that’s all we have loaded.

It's a next-generation platform tuned for flexibility, resiliency and performance.
Nuttee Udomsirirat

Dave Waddell

Brand manager, IBM Power Systems, Arrow Electronics

How I promote Power Systems servers // In my role managing Power Systems for Arrow, I work to find solutions that our business partners can take to their clients to solve a problem or grow in a new area. I help enable our partners to be successful through hands-on presentations, new product announcements and marketing activities.

My favorite thing about the platform // IBM has a server solution that's very open and can be included in many solutions. Traditionally, we have seen success in the data center. With modern solutions like PowerAI, we’re able to extend the conversation into exciting new areas.


Dave Wiseman

Vice president, Solutions Architecture, Connectria

How I promote Power Systems servers // I am active in the IBM i LUG organization and participate in several workgroups that are focused on the future of platforms. I also do several webinars each year that are focused on IBM i technologies.

My favorite thing about the platform // My favorite part of Power Systems and IBM i is the stability and resiliency of the platform. It’s the best platform to run a business on.

Steven Wolk

CTO, P.C. Richard & Son

How I promote Power Systems servers // I enjoy speaking at conferences, such as COMMON, Northeast User Group Conference and DATA3. I’m also a member of the COMMON Strategic Education Team, a COMMON SME and a founding member of the COMMON speaker mentoring program. I'm also a member of the board of directors for LUG and Long Island System User Group.

My favorite thing about the platform // I can only choose one? In general terms, the system’s reliability, resiliency and productivity make it the best platform for business, and certainly for our business.

In general terms, the system's reliability, resiliency and productivity make it the best platform for business and certainly for our business.
Steven Wolk

Jeff Yanoviak

Senior solutions architect, Sirius Computer Solutions

How I promote Power Systems servers // I speak at user conferences in the financial, insurance and manufacturing industries. I cover industry trends, as well as IBM i and AIX product roadmaps. This includes speaking at Sirius’ annual IBM Power Executive Briefing, IBM Hyperconverged Systems Powered by Nutanix, as well as an IBM i update and roadmap. I also gave two live demos of IBM Hyperconverged Systems.

My favorite thing about the platform // They’re the most reliable open systems on the planet. I have utmost confidence that my customers can trust IBM Power Systems for their most critical workloads.