Privacy Policy

Welcome to

Thank you for visiting, a website published by Key Enterprises LLC (“Site”). Your privacy is important to us. To better protect your privacy, we provide this notice explaining our online information practices. We want you to be aware of any user information we collect, how we use it, and under what circumstances, if any, we disclose it. To that end, we collect and use information throughout only as disclosed in this privacy policy. This statement applies solely to information collected on our Site, as well as any additional information collected through communication with you by us or our partners, as described in this Privacy Policy.

The Site is created, edited, and maintained by Key Enterprises LLC, publisher of IBM Systems Magazine, 220 S. 6th St., Ste. 500, Minneapolis, MN 55402.

By visiting our Site or registering for any of our programs or newsletters, you agree that information collected from you and any dispute over privacy is governed by this Privacy Policy and our Terms of Service statement, which can also be found on the Site. These policies are governed by Minnesota state law. Please read both statements carefully and make sure that you understand and agree with these policies before using or registering with any of our sites. If you do not agree with the terms of these policies, please do not use or visit this Site.

Personally Identifiable Information
The Site collects personal information, such as name and account information, about its visitors only in cases in which we expressly ask for it and visitors supply it willingly. In the case of a certain program or registration, we may collect additional information such as your email address, mailing address, company name and phone number.  We do not accept credit card information through the Site.  Other than as described in this Privacy Policy, we do not rent, sell, barter or give away its users' names, e-mail addresses or mailing addresses.

The information we collect is used to improve the content of the Site, notify visitors about updates to our Site and ancillary media, and is never shared with other organizations for commercial purposes unless stated in advance.

In specific instances, like for your registration for a co-sponsored program or event, we will share your registration or contact information with partners and sponsors, and they may share your information with their third party vendors or suppliers. If you register for a whitepaper, case study, webinar, contest, event, or other request for service or information that requires additional user information, that information will be shared with the partner or sponsor associated with that instance to inform you of additional products, services, announcements, offers or updates.  We may also share your information with our affiliates, parents, subsidiaries or third-party service providers to provide you with services or information specific to your registration, interests and requests.  Our partners or sponsors agree to enact privacy restrictions regarding shared information received from us at least as restrictive as our current privacy restrictions and they may not utilize lead or registration information in any way that would violate applicable privacy laws or regulations.

We may also share your personal information in connection with law enforcement requests or in response to investigations, subpoenas, court orders, or other legal process to establish or exercise our legal rights or defend against legal claims or as otherwise required by law.

Other Collected Information
In order to serve you in the best capacity possible, we use "cookies" to store and to, on occasion, track user information. A cookie is a small amount of data that is sent to your browser from a Web server and stored on your computer's hard drive. Cookies contain distinct numbers that allow the Site to recognize your computer; this technology lets us keep a record of the usernames and passwords of registered visitors. You are then ensured that every time after the first time that you visit the Site you won’t have to re-enter your information, because it will be remembered. We also use cookies to make sure you don't see the same ads repeatedly when you visit our Site.

The help function on most browsers contains information on how to set your browser to notify you before accepting cookies or to disable cookies entirely. However, if you don't accept cookies, you won't be able to fully take advantage of various features available on the Site.

The Site contains links to other websites. This Site is not responsible for the privacy practices or the content of such websites. (Please refer to the Terms of Service notice for other information on links.)

Our advertising and marketing partners may also use their own cookies; we are not responsible for their activities and policies on the issue.

Subscription Order Form
The Site contains an order form for subscription to the various versions of the individual IBM Systems Magazine editions; we require information from you if you are using the order form to subscribe to the magazine. Information asked of you will include contact information (such as name, e-mail, and address) and possibly information for the purpose of a circulation audit. If necessary, we may use the information to contact you. This information is used for subscription purposes and to verify you are receiving the requested edition.

When we transfer and receive certain types of sensitive information such as financial information, we redirect visitors to a secure server.

In order to use the Site, visitors are not required to complete a registration form.

If a visitor chooses to register, however, certain contact information must be provided; and we only provide it to our partners when we jointly sponsor an event or publication. It is gathered for the purposes of contacting you about services on the Site for which you have expressed interest, and as mentioned previously, to make your experience on the Site more efficient and catered to your needs. It is optional for the user to provide personal information (income level, gender, etc.), and unique identifiers (username, password, etc.). Giving additional information enhances service and provides you with a more individualized experience on our Site, but is not necessary for efficient usage of the Site.

Consistent with the Children's Online Privacy Protection Act ("COPPA"), this Site is not intended for use by anyone under the age of 13. In order to protect them, children are not permitted to register for the Site; provide any personal information; subscribe; or use our public discussion areas, forums, and chats without the permission of their parents or legal guardians.

You should encourage your children not to use our site, because if they disclose information about themselves in our public discussion areas or on our blogs, they may get unsolicited messages from other parties. If you're worried about your children's activities on our Site, we encourage you to e-mail our Privacy Policy Coordinator at

All e-mail newsletters sent by Key Enterprises LLC are compliant with the CAN-SPAM Act of 2003. All e-mails contain a valid opt-out mechanism, the valid postal address of Key Enterprises LLC / MSP Communications, an operative return address, and an accurate and explanative subject line. At any time, subscribers may cancel their subscription to any e-mail list by sending us an e-mail.

This Site has security measures in place to protect against loss, misuse and alteration of your personal information under our control. However, no data transmission over the Internet can be guaranteed to be completely secure, and while we strive to protect your personal information, we cannot ensure or warrant the security of any information you convey to us; you do so at your own risk. Once we receive your information, we make the best effort possible to ensure your security within the confines of this Site.

Postings and Privacy
Any information you include in a message you post to any message board, discussion group, blog or other public posting area on our Site is available to anyone with Internet access. You submit postings, photographs, etc., at your own risk; please take the necessary precautions when taking part in such activities. For example, if you don't want people to know your name or e-mail address, make sure not to include that information in any message you post publicly. For more information on material posted by users on the Site, please see the Terms of Service Agreement.

Limiting Information Collected
While we work hard to use and disclose our users’ personal information only for the purposes identified above, you can choose not to provide personal information or limit the personal information obtained by us as follows:   

•    You may have your contact information removed from our marketing lists that are used to inform users of new or relevant products, services, and special offers by clicking on the unsubscribe link in any communication received from us or by emailing us at; and

•    You may limit the collection of “cookies” through your browser settings. However, this may disable our ability to provide you with the most relevant products or information regarding the System.

Please note that your limitation of information may change your ability to use the Site and receive information regarding our services and programs.

Your California Privacy Rights
California Civil Code Section § 1798.83 permits users of our Site that are California residents to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. To make such a request, please contact us via our information below.

Policy Changes
We reserve the right to change any or all of the Privacy Policy at any time without notice or liability to users. If we append to or make changes concerning our privacy practices online, however, we will post those changes within this privacy policy. The most recent version of this Privacy Policy can be found on the Site. You agree that any subsequent use by you of this Site following changes to this Privacy Policy will constitute your acceptance of all such changes. This policy was last updated in July 15, 2015.

If you have any general questions about this privacy policy, please also feel free to contact us at:

Key Enterprises LLC
dba MSP Communications/IBM Systems Magazine

220 S. 6th St., Ste. 500
Minneapolis, MN 55402
Fax: 612-339-5806

Copyright 2015, Key Enterprises LLC, MSP Communications, IBM Systems Magazine,