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Favero Shares His Secrets for Social Media Success

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WillieFavero_ArticleThumb-(1).jpg Willie Favero
Senior certified IT software specialist
IBM Software Group
Expertise: DB2 for z/OS
Blogs: http://it.toolbox.com/blogs/db2zos
Twitter: twitter.com/wfavero

With close to 6,000 RSS subscriptions and 14,000-15,000 hits a month, Willie Favero runs one of the top DB2 for z/OS blogs on the Internet. So when Favero talks, people listen.

But it wasn’t always that way for the senior certified IT software specialist based in Houston, Texas. Spurred on by a friend in Toronto who had started a blog on DB2 for LUW (Linux, UNIX, Windows), Favero began his blog in 2005, “when most people I dealt with didn’t know what a blog was,” he says.

His approach, which Favero maintains to this day, was simple: frequency, brevity and informality.

  • Frequency. “If you write a blog post once every two months, no one is ever going to read it because no one is going to take the time to check periodically. But if you always have information up in front of your readers that is of interest to them, they will continue to read.”

  • Brevity. “The idea of being able to read something that isn’t as lengthy as an article is really quite nice for a lot of people. They sit down, they get their cup of coffee in the morning, they check what new blog entries are out there.”

  • Informality. “You can’t write it formally like you would a whitepaper or an article. You write the blog as if you were talking to the person across the table from you because that’s what they’re expecting.”

He also advocates an occasional nontechnical post but warns to “be careful not to overdo it.” For example, when he bought his new motorcycle or became a grandfather for the fourth time, he blogged about that. And his readers love it.

Soon after he started his blog, Favero built a LinkedIn profile, jumped on Twitter and started using other social-media platforms, such as SlideShare, through which he could further promote and explain the inner workings of DB2 for z/OS. He even developed a small website, williefavero.com, which ties everything together.

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