POWER > Trends > IBM Announcements > Twenty Five: IBM i in 25 Vignettes

Business Partners

A freight train needs a track

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A great product without a route to market is destined to become nothing more than a forgotten idea. A truck needs a highway and a freight train needs a track. Without sales, there are no clients. Solutions are unknown and problems remain unsolved or, worse yet, undiscovered.

With its focus on small and midsized business, IBM i was the pioneer for channel marketing within IBM. IBM cooperated with business partners on marketing, sales, support and education. IBM business partners are the experts in their local markets and have the skills and expertise to help clients with industry solutions. They help clients set strategy, deploy solutions and achieve successful business outcomes. .

From its roots in IBM Rochester, Minn., PartnerWorld is now IBM’s primary channel marketing program worldwide, teaming with 120,000-plus firms around the world.


The invisibility cloak of complexity

User Groups

We’ve really got a lot in common!


The 36 was from Venus, the 38 from Mars


Shoes that fit every occasion

Single-level storage

Where did I leave my keys?


Hostel or hotel?

Object orientation

May I see your badge, please?

Integrated database

Will you need a bed in your hotel room tonight?


A great idea is new again.

System Integrity

Trust but verify


An application system for business


Anyone for double-byte Ping-Pong?

Lab Services

Want a superstar on your team?


No assembly required


No, it’s not rebounds per game

Integrated Middleware

Tricked out or built in?


Welcome to the family!


Red wine with fish, Mr. Bond?


What do IBM i and Watson have in common?

User interfaces

Green is good; BYOD might be even better.


Over a long distance, you learn a lot about the strength of your horse

Automated service

The robocall everyone wants to get


Want something to change? Do it together.

Client success

The Rochester way


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