POWER > Business Strategy > Executive Perspective

The Trends That Truly Matter

Hadley Hempel


In today’s “Insight Economy,” organizations are using data to transform their businesses, aided by tools that capture more data with greater precision, software that can organize and extract insights from that data, and infrastructure that’s designed to keep up with it all. With all of this data and disruption, keeping on top of the latest technology trends can be challenging, and it can be hard to tell which trends really matter to your business. A few that we think are important to consider as we head into 2019 include:

  1. Transforming your business to achieve growth and success in the face of digital disruption
  2. Exploiting artificial intelligence (AI) to drive business outcomes
  3. Removing or reducing friction points to deliver better and faster to your customers, and respond quickly to competitive threats

Let’s look at the implications of these trends in more detail.

Transforming Your Business in the Face of Digital Disruption

Industry leaders are changing the way business is conducted, using digital intelligence to drive disruption. However, many businesses aren’t prepared for this disruption, and up to half are at risk of losing their competitive advantage, according to a 2018 Forrester study titled “Disrupt Your Business With a Digital Venture” (bit.ly/2F2w6sU). Moreover, 72 percent of executives say they’re susceptible to digital disruption within the next three years, but only 14 percent believe they can act quickly on data insights to compete against digital disruption (ibm.co/2APF88t). To succeed in this environment, your business strategy and your technology must be inseparable, and your organization needs to actively seek out ideas to challenge and improve upon existing business models.

Drive Business Outcomes With AI

AI, machine learning and deep learning add layers of complexity to this digital disruption. By 2020, AI will be a top-five investment priority for more than 30 percent of CIOs. These business leaders need to clearly understand what they’re getting with AI, machine learning and deep learning in order to exploit these new capabilities to harness data and extract better insights, faster, to propel their organizations forward. This presents an opportunity for CIOs and senior IT managers, who are increasingly influencing business strategy, as well as data scientists and chief data officers, to work hand-in-hand with business executives on the best ways to apply AI as part of the digital transformation journey.

Reducing Friction Points

While these developments present exciting new opportunities for many organizations, they can also reveal key friction points between business goals and technology, sometimes resulting in significant business risks. In ITIC’s 2018 Hourly Cost of Downtime survey (ibm.co/2LCX6gz ), 98 percent of respondents reported that, on average, a single hour of downtime per year costs their company over $100,000. Security is also a key concern, as 28 percent of organizations face a data breach in the next two years. While the associated costs can vary depending on the size of the organization and the amount of data exposed, the costs can be significant, with an average of $3.6 million.

To achieve success, you must identify ways to innovate and develop new capabilities to meet the needs of your customers, partners and stakeholders, while minimizing risk and avoiding technology bottlenecks. To support these efforts, you need reliable, future-forward infrastructure that scales performance affordably and delivers with security.

To learn more about how the IBM Power Systems* platform can help your organization in 2019, contact your IBM account representative or IBM business partner, or visit (ibm.co/2J4pfw9).


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