LANSA Announces the Release of LANSA Data Sync Direct Version 6.8

Downers Grove, IL — June 3, 2013 – LANSA, a worldwide provider of Global Data Synchronization (GDS) and Product Information Management (PIM) solutions is pleased to announce the release of LANSA Data Sync Direct Version 6.8. The latest release of the most widely installed solution for item data alignment is used by manufacturers, retailers and wholesalers to manage product master data and ensure the timely distribution of up-to-date product information throughout the supply chain.

Building on a long history of providing GS1 standards-compliant solutions, LANSA Data Sync Direct Version 6.8 provides the foundation for helping manufacturers and retailers adopt the GS1 Data Quality Framework (DQF). This framework provides an industry-developed best practices guide for ensuring the continuous improvement and support of product information management.

Realizing manufacturers and retailers today continue to struggle with normalizing data around attributes like currency, units of measure and date formats, LANSA Data Sync Direct Version 6.8 offers product validation capabilities that comply with current global standards and support the integration of customers’ data quality routines. The result, accelerated speed-to-market of accurate product information and the ability to meet trading partners’ business requests in a timely manner.

LANSA Data Sync Direct Version 6.8 key features include:
  • Improved Data Management Facilities – Provides realistic and familiar views of product data to your users through the use of highly configurable, context specific data models.
  • Enhanced Data Quality Visibility – View data exceptions on-screen, or report off-line from attribute errors and warnings stored in an easily reportable database format.
  • Advanced Workflow – Drive data management processes through configurable workflow routines with concurrent user tasks and integrated product data approval.
  • Streamlined Integration – Further leverages existing data by dynamically aggregating product information based on both internal and external trusted data sources.
The powerful integration engine built within LANSA Data Sync Direct Version 6.8 allows manufacturers and retailers to connect existing business applications to a central product information management system. This enables manufacturers to quickly identify missing product data required by trading partners or standards like GS1. Retailers have the capability to identify omissions in product data and automatically communicate that with their vendor community.

“As we enter the next phase of global product information exchange, our focus remains on helping customers drive down costs attributed to incomplete, outdated product information,” said Steve Gapp, president of LANSA Americas. “LANSA Data Sync Direct Version 6.8 provides customers a comprehensive framework to improve information management efficiencies, strategically manage product information across the supply chain and ensure accuracy in the data shoppers consume,” said Gapp.

For more information about LANSA Data Sync Direct, visit



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