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A Brave New World of Information Archiving

IBM unveils new information-retention strategy and solution-portfolio offerings

IBM unveils new information-retention strategy and solution-portfolio offerings
Illustration by Gordon Studer

Today, companies are facing a dual set of IT challenges, and these challenges are creating an entirely new landscape when it comes to how businesses approach the data-storage component of their IT infrastructures.

On one side of the coin, digital data/information storage capacity has exploded, revolutionizing a technological bottleneck that was at one time fairly bulky and considerably expensive; whereas today large amounts of digital storage can be carried on a key chain and cost a fraction of the price. Business data-storage mediums have, likewise, increased capacity while decreasing device size and overall expense. This increased capacity across a smaller physical footprint has allowed companies to more comprehensively capture and retain all kinds of data, including e-mail, digital images and video, instant-message conversations, as well as the more standard databases, applications, accounts and other familiar digital documents and records.

On the flip side of the coin is the complex and ever-changing world of data regulatory compliance, both government- and industry-mandated. Regulatory compliance is forcing companies to re-evaluate their data information-retention policies and infrastructures and requiring them to accommodate the demand for long-term data storage and improved accessibility.

Together, the ongoing challenges of exploding data growth and regulatory compliance have created a ripe opportunity for IT enterprises willing to step up and deliver comprehensive, unified and optimized solutions and services to help companies meet the demands of today’s information-archiving and retention environment. IBM has jumped solidly into this space, unveiling a smarter approach to archiving with a strategy that includes a new overall archiving vision as well as new products and services designed to help businesses make that vision a reality.

“IBM is really focusing on this archiving and retention market, revamping its product line and coming out with flexible, unified, simple-to-use offerings that will provide clients with a lot of cost savings, risk mitigation and overall improvement to their information infrastructure,” says Funda Eceral, IBM archive solutions marketing manager for IBM System Storage*. “We believe we have an excellent opportunity to be a leading information-retention solution provider for customers of all kinds.”

“What we’re trying to do is actually help our customers proactively manage their information, eliminate duplicate and irrelevant content, protect important information and optimize their archiving infrastructure.” —Funda Eceral, IBM archive solutions marketing manager for IBM System Storage

Ryan Rhodes is a freelance writer for IBM Systems Magazine.


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